A decade at the same dealership. Top 3 eight of those ten years. He trained under Temo Martinez — one of Bakersfield’s most revered sales leaders in automotive sales— who taught him that the relationship is the sale, not the product, not the rate, not the promotion.
Two things transferred. Reading a room in the first two minutes: whether someone is being told what to think, whether they've already been burned, whether the thing they're asking about is the thing they're worried about. And telling someone the truth even when it costs you the deal.
Owners get pitched constantly. They can smell an opening line. So there isn't one — the first conversation is about how your business runs, and if the honest answer is that nothing needs changing, that is what you'll hear.